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My Skillset
Programming
Python (Numpy, Pandas, Sklearn, Keras, Tensor Flow, NLTK, spaCy), SQL(Windows Function), R(t-test, dplyr)
Big Data Toolkits
AWS, Google Analytics, PostgreSQL, Hadoop/ Spark, ETL, Snowflake, Seaborn, ggplot, Tableau, Power BI, Excel
ML Toolkits
K-means Clustering, Logistic Regression, NLP, A/B testing, XGBoost, SVM, Random Forest, Neural Network
Others Skill
: Marketing Analytics, Data Visualization, Data Modeling, User Segmentation, Causal Inference, Social Listening, Content Creator
RELEVANT EXPERIENCE
University of California San Diego, Rady School of Management
San Diego, California
Data Analyst
Part of MSBA Program
September 2020 – Present
Guided a team of 6 to design experiment for Capital One Credit Card feature for 5 groups of people with different bankruptcy score
and used partial factorial designed experiment to determine the best combinations of product feature to maximize the profit by 60%
• Developed product visions and strategies by using user journey analysis and calculated customer lifetime value using RFM model
on Alibaba Taobao App; introduced a new subscription plan for app user based on profit break-even analysis and LTV decision rule
Computer Network Solution
Kuala Lumpur, Malaysia
Digital Marketing Analytics Director
April 2019 – July 2020
Guided a team of 6 to design experiment for Capital One Credit Card feature for 5 groups of people with different bankruptcy score
and used partial factorial designed experiment to determine the best combinations of product feature to maximize the profit by 60%
• Developed product visions and strategies by using user journey analysis and calculated customer lifetime value using RFM model
on Alibaba Taobao App; introduced a new subscription plan for app user based on profit break-even analysis and LTV decision rule
Upgrowth Marketing
Kuala Lumpur, Malaysia
Product Growth Analyst Manager
April 2018 – April 2019
Managed a marketing team of 5 members by overseeing digital marketing campaigns for clients and utilized Google Analytics and
Facebook Ads Manager to track user behavior and emerging consumer trends; saving 200K+ offline advertising budget for clients
• Generated actionable insight through competitive analytics and funnel analysis via Competitor Research Tool to gather data on
competitors’ pricing strategies and rising secular trends; influenced clients’ decision on future product launching
Education
UCSD, Rady School of Management
- Expected: December 2021
- Master of Science in Business Analytics(STEM designated)
- CGPA: 3.9
- San Diego, CA
London School of Economics, Statistics Department
- July 2015
- Bachelor of Science in Actuarial Science
- GPA:
- London, UK
Awards
Data Analyst With SQL Server
DataCamp
AUG 2020
Data Scientist With Python
DataCamp
AUG 2020
Data-Driven Decision Making
普华永道
MAY 2020
IBM Data Science
DataCamp
MAY 2020